Brad Sugars is the Founder, Chairman and President of ActionCOACH, the world’s number one business coaching firm with more than 1,000 offices in 50 countries. Not only did he guide the company to new levels of growth over the past several years, he also set direction in terms of vision and strategy for ActionCOACH worldwide. He is also responsible for the company’s culture – enrolling and inspiring the entire ActionCOACH team to live and abide by our 14 Points of Culture, guidelines that help set ActionCOACH apart as a company and that truly make it the world’s leading business coaching firm.

Why do you love working for ActionCOACH?
To influence changes to a business that allows owners to realise their own dreams

Tell us something interesting about yourself:Always loved making a difference as a consultant and turning a business around from survival to success

What are your favourite pastimes?

As a father of 4 family is central to my life but when I have chance I love sport , walking, theatre , comedy, eating and cooking

Favourite holiday destination?

Hawaii I got married there and it is a goal to go back with the family – a simply magical place

What are your top three 14 points of culture?

Success, Gratitude and Fun

What’s your favourite quote?
“Your life does not get better by chance , it gets better by change” Jim Rohn

Why do you love working for ActionCOACH?
For me it’s all about making a difference, before developing the UK franchise with Ian, I was a coach myself and I love seeing the benefit that coaching can bring to businesses and owners and their families.

Tell us something interesting about yourself:
It was an honour to be invited on the Millionaire Panel at the UK launch of the movie ‘Think + Grow Rich’ by Napoleon Hill.

What are your favourite pastimes?
I love travelling with my family and friends and I am an avid Amazon shopper.

Favourite holiday destination?
St Lucia or New York

What are your top three 14 points of culture?
Fun, Team Work and Systems